David Naylor / ‘Solomon Cortes’ on Field Fisher Waterhouse’s Second Life Presence
April 27th, 2007 by Benjamin Duranske
Virtually Blind met with ‘Solomon Cortes’ (avatar of Field Fisher Waterhouse partner David Naylor) in Second Life this morning to discuss his firm’s decision to become the first major, international law firm to open an office in a virtual world. Naylor is the FFW partner behind the project.
We discussed concerns the firm had before moving into this space, staffing, and the design of their new offices.
Virtually Blind: First off, why now? I know several major firms have considered this move, but everyone seems to be waiting. What motivated Field Fisher Waterhouse to move into this space now?
David Naylor: Well, we have a substantial new Media, Technology and IP practice, so we’re probably better positioned than many firms to launch right now, just because of our interest in the area and our client-base. Also, we have a tradition of innovating when we spot an interesting opportunity, and the firm was very supportive when I proposed establishing an office in Second Life. And we see scope right now to use the Second Life environment for some interesting collaborations and involvement with the Second Life community – it’s not like we took the view that we’d only get involved if we could see how to start billing immediately. We see this just as much as a fantastic opportunity to explore and learn about what’s possible in Second Life.
We see some interesting collaborations and involvement with the Second Life community – it’s not like we took the view that we’d only get involved if we could see how to start billing immediately.
VB: Who designed the office, and what went into the process?
Naylor: The offices were built and developed by Depo Consulting, and we worked closely together on the internal fit out. They have been absolutely brilliant. Very helpful, very committed. They own this whole business park area. We’re also working with them on some other interesting initiatives that we hope to be able to tell you about in due course!
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