Quick note to welcome readers who are visiting Virtually Blind for the first time after following the link in this Reuters article on trademark misuse in virtual worlds (particularly in Second Life). If you’re looking for the VB post that was discussed in the Reuters article, you can find it here.
I’m quoted in the article, both for background and for my position that Linden Lab isn’t in a position to police for trademark infringement on behalf of companies. Just to be totally clear, I do believe that virtual world providers have an obligation to follow up once allegations of trademark abuse are made, and I’m a little surprised that Linden Lab appears to be issuing warnings (not suspending or closing accounts) for trademark violations. I just don’t think that it is practical to expect virtual world providers to do the initial detective work to discover misuse of marks.
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