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Reuters Second Life BureauQuick note to welcome readers who are visiting Virtually Blind for the first time after following the link in this Reuters article on trademark misuse in virtual worlds (particularly in Second Life). If you’re looking for the VB post that was discussed in the Reuters article, you can find it here.

I’m quoted in the article, both for background and for my position that Linden Lab isn’t in a position to police for trademark infringement on behalf of companies. Just to be totally clear, I do believe that virtual world providers have an obligation to follow up once allegations of trademark abuse are made, and I’m a little surprised that Linden Lab appears to be issuing warnings (not suspending or closing accounts) for trademark violations. I just don’t think that it is practical to expect virtual world providers to do the initial detective work to discover misuse of marks.

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2 Responses to “Reuters Covers Trademark Issues in Virtual Worlds”

  1. [...] Jeg fandt denne blogpost om varemærker i virtuelle verdner. Den citerer en Reuters artikel om emnet. [...]

  2. on 21 Sep 2007 at 9:40 pmTaran Rampersad

    Actually – so you know – they changed it such that copyright and trademark infringement had to be reported by the copyright/trademark holder. Infringements were reportable by anyone before that (some time earlier this year).

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