Comments on: Second Life® Brand Center Launched, Thousands of Business and Organization Names Subject to New Trademark Guidelines

By: Blogger Strike? | Nexeus Fatale

Blogger Strike? | Nexeus Fatale — Sun, 14 Aug 2011 20:19:25 +0000

[...] that I’m in agreement with Prokofy Neva (for several reasons including the legal ones that Benjamin Duranske points out), I also feel that it’s hastily and will not prove successful in its [...]

By: Nexeus Fatale » Blogger Strike?

Nexeus Fatale » Blogger Strike? — Wed, 16 Apr 2008 17:56:03 +0000

[...] (for several reasons including the legal ones that Benjamin Duranske points out), I also feel that it’s hastily and will not prove successful in its [...]

By: Taran Rampersad

Taran Rampersad — Fri, 28 Mar 2008 23:56:06 +0000

@26: Where did you read the post of a major SL business/lender and noted ‘citizen’ was 9 years old? That missed my reads…

By: larryr

larryr — Fri, 28 Mar 2008 21:36:05 +0000

“Im shocked. Shocked that rampant IP violations and derivative trademarks flood the country Second Life.:”

What to you say Rick?

“we’ll always have Svarga”

When the town chooses to dress like the naked emporer they will most likely all catch a cold as well.

Lesson again why those who allow, believe and promote SL “as” the metaverse are short sighted and not too bright.

Never has the “company town” been so easy to illustrate in a representation of “main street” that is full of the “corporate” logo on every stores windows….

And yet another example of how “nothing is free”

More and more adults back to believing in the tooth fairey and easter bunny. Well maybe not, i read a post last week that a major SL business/ lender and noted “citizen” was found out to be only 9 years old.

By: Taran Rampersad

Taran Rampersad — Fri, 28 Mar 2008 20:45:10 +0000

@24: I didn’t say that they could prohibit all use of the phrases. I know that. I simply pointed out that it was humorous.

I later elaborated in 15 and dragged it into a questionable context.

Can another virtual world have a second life?

Puns with trademarks. Thank you for playing, thayer.

By: thayer

thayer — Fri, 28 Mar 2008 20:38:54 +0000

@12

This is a really common misconception I see a lot concerning trademarks–that once you trademark a term, you can prohibit all other use of that term. This is simply not the case.

Registered trademarks only apply to the goods and services for which they are registered at the trademark office. Common law trademarks only apply to goods and services they are actually used in connection with.

So can Linden stop others from using the SECOND LIFE mark in connection with virtual world stuff? More than likely, if that other use is in a trademark sense (i.e., to identify goods or services of a third party). Can they stop others from using it on, say, bicycles? Maybe not. (I say maybe because the doctrine of trademark dilution in the US allows for protection of famous marks on unrelated goods as well).

And whether connected to a virtual world or not, they have no right to police use of the terms “second life” if they are not used in a trademark sense (e.g., someone posting to their blog that they “have a second life inside Azeroth”).

By: Taran Rampersad

Taran Rampersad — Fri, 28 Mar 2008 17:41:58 +0000

Also noted there about where the Y2P conversation is. Good to see Ham on the ball on this community issue.

By: Taran Rampersad

Taran Rampersad — Fri, 28 Mar 2008 17:38:33 +0000

Ahh, I see the context and note that the discussion on Your2ndPlace.com is over here:

http://www.your2ndplace.com/node/1044

By: Benjamin Duranske

Benjamin Duranske — Fri, 28 Mar 2008 17:07:08 +0000

Here’s the link to the NWN thread for continuation of that thread:

http://nwn.blogs.com/nwn/2008/03/second-lifetm-t.html

By: Kit Meredith

Kit Meredith — Fri, 28 Mar 2008 17:01:43 +0000

Ben, I’d normally choose this as a forum for a rollicking legal discussion, but as my response was NWN-pertinent, I’ve posted it over there. :)