“The virtual law firm connects lawyers electronically and culturally. Through the use of applied technology, such as extranets, integrated case management software, computerised databases, electronic invoicing software, document imaging, cell phones, personal digital assistants, and trial presentation software, team members in different geographical locations can perform legal work efficiently and cost-effectively in a shared environment. But this technology still depends on the human element and on the willingness of committed participants to implement and use it constructively in furtherance of an articulated vision and clear goals. In a virtual law firm, participants must share a common culture.”

What’s a “virtual law firm” as this press release contemplates the term as far as you’re concerned? Do you basically mean it’s one that doesn’t have a real life office? I’m just not following.

There are a number of virtual law firms in the UK (e.g. Family Law International, NetworkLaw and Scott-Moncrieff Harbour and Sinclair) – none of which, as I’m aware, have a presence in SL or any other virtual world…

I was simply wanting to correct your original post…

“Press Dispensary – Legality Solicitors, the UK’s first virtual law firm, has recently provided advice to BJL Group Limited, the largest independent advertising agency outside London, on the legal issues surrounding the creation of ‘Mancunia’, based on a famous part of Manchester, in Second Life.”

I’m not sure how you’re parsing that, but it sure doesn’t look like a reasonable interpretation is: “Legality was the UK’s first virtual law firm in real life.”

I like what you guys are doing, but the press release and the comment seem a little shady. Do you want to tell people a little more about the work you did instead?

We recently worked with a client on the creation of Mancunia in SL, but we did not claim that we were the first virtual law firm in SL – there are already many of these…

–matt